In a bid to expand its footprint in the UK, warehouse robotics provider Exotec has announced the appointment of Ada Ajoku as its head of UK projects and Bassem Awada as vice president of business development.
The company said it hopes the new hires will help drive its expansion in the UK following the recent deployment of Exotec’s Skypod system with its latest customer, Alliance Automotive Group UK, at its newly established Sheffield warehouse.
Ajoku joins Exotec with more than 15 years of experience in the automation industry, notably at Dematic, where she progressed from project manager to director of EMEA, leading a team of 150 employees and responsible for client modernisation and upgrade requirements.
In her new role at Exotec, Ajoku will oversee the company’s entire UK project portfolio, in addition to partnering with stakeholders on the creation and execution of plans.
One her appointment, Ajoku said: “I look forward to joining the talented projects team to achieve best-in-class deployment for customers across the UK, supporting the ongoing project with AAG UK and driving Exotec in its journey to becoming a world leader in robotics automation.”
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Awada joins Exotec from Amazon, from which he brings an eight-year career in operations, retail, and the cloud technology business, culminating as head of the AWS EMEA Marketing Response Centre.
As vice president of business development at Exotec, Bassem will identify strategic partnerships and new opportunities for growth, as part of the compnay’s efforts to expand its customer base in the UK.
Awada said: “I am delighted to be joining Exotec at such an exciting time in the company’s development.
“The UK is a key growth area for the business and offers significant potential, so I’m looking forward to attracting new customers, identifying their challenges and ensuring we deliver the best possible solutions, as we build further momentum in Western Europe.”
Innovations and achievements in warehousing will be highlighted and celebrated at the second annual Robotics & Automation Awards on 06 November 2024 at De Vere Grand Connaught Rooms in London. Visit www.roboticsandautomationawards.co.uk to learn more about this unmissable industry event – and to book your table!
