Geek+, an autonomous mobile robots (AMR) firm, has announced Brian Lee as its new head of business across Europe.
Brian Lee has held key leadership roles at Geek+. In 2018, he joined the Hong Kong office as international sales director and was responsible for the company’s commercial growth across international markets.
Lee established Geek+ projects in more than 10 countries and, in 2021, he became head of the UK and Ireland for the company and established the company’s first office there.
He has more than 20 years worth of experience in logistics, experience in vertical business development and operations management, and is a chartered member of the Chartered Institute of Logistics and Transport (CILT).
Lee said: “I’m very happy to take up this new role as head of Europe UK at Geek+. I’ve greatly enjoyed my journey with the company in Asia and in the UK, and this new European challenge is very exciting.
“I aim to help Geek+ better serve our customers through even better project delivery and after-sales service and expand our network of partners to make our technology available to even more European businesses.”
Europe is a key market for growth and expansion in smart logistics. Geek+ opened its European division, with its headquarters in Düsseldorf, Germany, in 2019, which now houses more than 100 employees.
With the European market expanding rapidly, Geek+ plans to add to its European network of partners, distributors and integrators.
