Warehouse and industrial automation provider Addverb Technologies has announced an expansion into North and South America following US$132m (£97m) funding from Reliance Industries.
Addverb offers autonomous mobile robots, carton shuttles, picking technologies, automated storage and retrieval systems, warehouse management and execution software, and industrial IoT solutions. These are designed to streamline warehouse automation and increase productivity, accuracy, and safety.
This expansion will establish an US leadership team. Addverb said the team has more than four decades of robotics, manufacturing, and business development experience.
The US subsidiary office will be led by Mark Messina, who has joined as the CEO of Addverb Technologies USA Inc. Messina has two decades of experience in building, developing, and scaling global engineering, manufacturing, and operations.
Messina is joined by Luke Lee, marketing head of Americas at Addverb, who brings 10+ years of business development and marketing experience, with a recent focus on the robotics sector. The team has worked collectively across companies including Amazon, Mattel, Geek+, and Hai Robotics.
Sangeet Kumar, co-founder and CEO of Addverb Technologies, said: “We are delighted to onboard Mark and Luke, to drive our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for a robotic solution.
“The supply chain disruptions caused by the pandemic have accelerated the demand for automation globally and we are looking forward to expanding US and EMEA operations to deliver the next generation of Industry 4.0 automation to the customers.”
