Advertising technology and content software-as-a-service (SaaS) company Alfi has opened a London office, with the aim of tapping into the UK’s growing digital out of home advertising market.
The AI SaaS platform developer is working to power computer vision with machine learning models. Alfi, which opened a Belfast office in January 2019, is building a strong and fast-growing client base in the UK. This includes Belfast Airport and Value Cabs, one of Northern Ireland’s largest taxi firms.
It has also recently won a contract to deliver its digital advertising technology in multiple kiosks located within one of England’s most prominent shopping centres.
Recent announcements have included an update on the rollout of its AI-enabled tablets to rideshare drivers throughout the U.S., expanding on its partnership with independently contracted Uber and Lyft drivers. Alfi provides taxis and rideshares with screens deployed with a beneficial interactive platform for operators, that are designed to provide passengers with a range of important information and travel updates to local and international news.
The company has also recently signed a letter of intent with Lemma, programmatic DOOH (Digital Out of Home) networks, to cross-sell and promote each other’s operations and services.
Alfi added it targets the advertising and marketing sectors with its technology to support their digital out of home campaigns, enabling them to increase ROI, deliver more accurate targeting, advanced reporting, and detailed performance insights. It also targets a range of business owners who can deploy its technology in their waiting areas for example, in a way that is compliant with GDPR, CCPA, and HIPAA.
