Kortical, a British AI tech start-up that uses machine learning (ML) and artificial intelligence (AI) capabilities to help businesses predict demand for their products and services, has claimed its technology outperforms Google’s latest equivalent offering, Vertex AI.
Designed to quickly absorb the data sets of any company and create algorithms that offer strategic and commercial insights, Kortical’s accelerator platform has reportedly delivered 92% ROI positive outcomes for businesses.
Last month, Kortical tested both its platform and Google’s Vertex AI using public datasets from Kaggle and another from a real-life client. Data was funnelled through both and overall Kortical reportedly averaged 2.47% better across all datasets and 10.75% better on the real-life customer data.
According to Kortical, the difference in performance would mean a project that resulted in a £500,000 saving on Kortical would have not been viable on Vertex due to subhuman performance. Furthermore, Kortical was also said to be some seven times faster to create the results instead of Vertex AI.
Andy Gray, CEO and co-founder at Kortical, said: “At the moment businesses are still in the early days of the machine learning gold rush, where you can crest a hill and stumble upon a nugget. Better ML accelerators are like better metal detectors helping you find those nuggets faster.”
Kortical also reported that its platform had recently saved 54% on the blood supply-chain waste for the NHS. Furthermore, the company’s technology has also enabled a ML project delivery for Capita, as well as “significant operational efficiencies” through back-office automation of tax processes at Deloitte and hyper-personalised marketing with Hyundai.
“Over the past 12 months businesses have focussed on continuity and their remote work set up but this year we’re seeing signs of growth getting back to 300% year-on-year and will be looking to raise an investment round by the end of the year as we scale our business,” said Gray.
